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What is a conversion rate?

December 18, 2019 In Design News,SEO News,ux

To break it down into its elements, a conversion rate is simply:

The goal of CRO is to increase the numerator of that equation (number of people acting). While CRO is somewhat analytical, and looks at these numbers factually, it’s equally important to understand the psychology behind human behavior and decision making. A few of these psychological elements are discussed in the best practices section below.