To obtain more website traffic, you might use a combination of SEO, SEM, and social media marketing. However, to really turn that traffic into revenue, you need to think of not just what is offered, but how it’s offered. And that’s where CRO (conversion rate optimization) comes in.
One example of a CRO best practice is to remove as many barriers as you can while emphasizing ease and low commitment. Removing even just one field or step from a signup form can increase your conversion significantly. If you have a money-back guarantee or don’t require a credit card, be sure to mention it. Basically, highlight anything that makes the choice to convert less of a chore or risk.