Are you dissatisfied with the performance of your website? Maybe it’s time to take a look at your web pages to make sure that they will perform better in 2016.
Sometimes, it is necessary to step back and take a neutral look on your website. Look at your website with the eyes of an uninterested third party and you might see things that you can improve.
Are your web pages fast enough?
Does your website load fast? If people have to wait to see your web pages, they won’t see them. Internet users are impatient. Slow loading web pages keep customers away so make sure that your web pages load fast.
Within 5 seconds: what is your website about?
Come straight to the point. Your website visitors should see at a glance what your website is about.
Tell your website visitors what’s in it for them. Your website visitors do not care about you or your company. They care for themselves.
Appearance is important: do your web pages look pretty and up-to-date?
The first impression is very important. Does your website look like the website of a professional business or does it look as if it has been coded by your nephew in 2007?
Is it easy to see that your pages are regularly updated? Would you buy from a website that looks like yours? Really?
Do your visitors get lost on your site?
A good website navigation is very important. The usability of your website can influence your search engine rankings.
Show your website visitors on which page they are and which options they have. The easier it is to navigate your website, the higher the conversion rate.
Do you offer compelling content and a call to action?
Focus on your website visitors. Replace all sentences that start with “We” with sentences that start with “You.” The content of your web pages should be interesting, informative and error-free.
Answer the visitor’s question “What’s in it for me?” as clearly as possible. Each page should have a clear call to action.
These are the first things that you should check if your website does not perform as expected. There are many more things that influence the position of your web pages in Google’s search results.